Spotify Essay Example | Topics and Well Written Essays - 2000 words

Spotify - Essay Example By integrating enterprise’s strategy with information system strategy, SpotifyTM will be able to implement a successful business model. Introduction SpotifyTM provides cloud based music streaming service delivered via internet mobile phones which helps subscribers to access vast database of music at any place without bothering about storage capacity of physical media. The cloud based business model is structured to store enormous amount of data in virtual space without requiring physical storage devices like hard drives. The data stored by subscribers can be accessed from any remote location if the internet is available. By formulating and integrating organisation strategy with information system strategy, SpotifyTM will be able to increase their subscriber base as cloud based technology will help to reduce cost, provide faster access to any remote location, and manage existing resources efficiently (Miller, 2011, pp.8-20). Developing Enterprise Strategy Strategic planning is the process of formulating, implementing and assessing long term mission and vision of an organisation. Strategies are generally developed at the top level of the management and are implemented throughout the enterprise with the help of technology, human resources and process (Doyle, 2001, pp.2-14). SpotifyTM is cloud based music streaming service delivered via desktop and mobile phones. It was launched in October 2008 and offers subscribers access to vast database of songs via internet. The word ‘enterprise strategy’ implies the mission and vision of SpotifyTM which express where it wants to reach in future and how it expects to get there. (Source: OnbileTM, 2012) SpotifyTM aims to provide unlimited access to its subscribers with vast database of songs through internet using cloud based technology. Thus, the strategy according to the business model of SpotifyTM is to provide unlimited choice of songs database to subscribers at shortest time and affordable price. Techno logy and information system can help the SpotifyTM to achieve its goals. As the company offers cloud based technology to deliver services to subscribers, with the help of technology it will be able to reach customers at anywhere in the world. In addition to that, cloud computing is technology which can store unlimited amount data in virtual space. This means that while existing technology requires customers to carry some sort of memory device to transfer data from one site to another, cloud technology requires user to have only access to internet. The files can be downloaded and saved in any network with the help of remote access (Franklin and Chee, 2010, pp.45-62). Strategic Tools The Five Forces Model Threat of New Entrants - SpotifyTM will be able to provide their subscriber unlimited virtual space to store and stream music at affordable cost with the help of cloud based technology. Cloud computing is a relatively new technology and requires experience, knowledge, and proper data base organisation to offer uninterrupted services to customers. The technology of SpotifyTM has sufficient experience and expertise to implement their strategy and hence it is unlikely to face any threat from new

Ethics Awareness Inventory Essay Example | Topics and Well Written Essays - 2000 words

Ethics Awareness Inventory - Essay Example 1987. pp192-193). In the modern context, an individual's decision would be accepted as ethical if the person has taken all impacting factors into account and considered all those people who would be impacted by the decision. Given the modern complexity of organizational & social systems, it is practically impossible to take a decision that doesn't impact anyone negatively. Hence, all such decisions that are taken in the favor of the larger part of the mass are normally treated as ethical. Overall, the Ethical Decision making orientation of an individual can be judged by the Ethics Awareness Inventory Profile that requires answering a series of questions by assigning the "level of agreement" that are useful in identifying the inclination of an individual towards the four measurable parameters of Ethical Decision Making - Character, Obligation, Results and Equity. In this paper, I present a brief on these four parameters, my own Ethics Awareness Inventory and an ethical challenge that I faced in the pa st at my workplace. [The Williams Institute for Ethics and Management - EAI. (2008)] The Ethics Awareness Inventory takes into account the Ethical orientation... ory takes into account the Ethical orientation of an individual towards four measurable parameters - Character, Obligation, Results and Equity (CORE). The measurements are carried out through a questionnaire that asks the individual to vote at a certain level of agreement against the questions asked - ranging between the extremes of strong disagreement to strong agreement. The orientation against the four parameters is defined as below: Ethics Orientation towards Character - An individual who gives high value to excellent moral principles, integrity, honesty and behavior Ethics Orientation towards Obligation - An individual who gives high value to loyalty towards an individual or organization by demonstrating high levels of responsibility Ethics Orientation towards Results - An individual who gives high value to the results of a decision and hence thinks through every aspect of the impact of the decision on everyone involved Ethics Orientation towards Equity - An individual who gives high value to his/her equity in a decision and believe that beliefs of right or wrong should be changed based on circumstances in order to extract the best benefits out of them. [The Williams Institute for Ethics and Management - EAI. (2008)] My Ethics Awareness Inventory: My Ethics Awareness Inventory assessed against the on-line questions at the portal of Williams Institute of Ethics and Management reveals that my Ethics Awareness profile is more aligned towards Character & Obligation and Least aligned towards Results & Equity. When I map the results with my own thought process, I realize that I have been giving highest emphasis to moral excellence and loyalty to my employer against results & equity. I have never bothered about the results of my decision as long as I was convinced