The Corporate Analysis Pret A Manger Marketing Essay

The Corporate Analysis Pret A Manger Marketing Essay Introduction 1.1 Background The name of Prà ªt à   Manger sandwich shop roughly translates to ready to eat. This name embodies the restaurants aim of providing healthy alternatives to fast food. Co-founders and college friends Sinclair Beecham and Julian Metcalfe wanted to provide the United Kingdom with healthy on-the-go sandwiches, without compromising the nutritious content of the food. Upon forming this resolve, Beecham and Metcalfe borrowed their capital of  £17,000 from a bank, and opened their first Pret deli on Victoria Street in 1986. At the start of their venture, the two friends lacked employees, and they personally prepared each item. Twenty-four years after the launching of Pret, the company has perfected its formula for success, and has opened several branches outside of the United Kingdom. The aims and objectives of founders Beecham and Metcalfe was to have proper sandwiches without any additives, chemicals, and preservatives. Each store only stocks natural ingredients, and the sandwiches are made on each stores kitchens in the morning. Each sandwich is packed in cardboard containers, ensuring consumers of the foods quality and freshness. The days leftovers would be distributed to charities catering to the noble cause of providing food for the homeless. From its initial launch of 1986, there are more than 200 Pret shops throughout the world. In 2000, the company opened its first branch in New York, and commenced on having another food shop called Itsu, which are sushi restaurants in the UK, during 1997. By 2001, McDonalds was attracted to the speed Pret is establishing itself as a dominant player in the fast food industry, and bought 33% of the companys stake for fifty million pounds. By 2002, Pret opened outlets in Asia, with the blessings of political standing from McDonalds. The last milestone in Prets current timeline is that by March 2004, the company ceased their ventures in Japan, after incurring losses over eighteen months of testing the market. After the companys losses in their Asian ventures, Pret re-organized itself into a better, more stable company in terms of closing shops that were making more debts than profits, and reducing their workforce. This happened from 2002 to 2003. After closing the shops that were not making money and reducing the workforce to a number of people which would be just as effective, Pret is right on track, and was targeting to have twenty new stores in the UK in 2005. Currently there are more than 2,200 Pret employees worldwide. During the year 2004, Pret A Manger was dubbed as the fourth largest company in the United Kingdoms  £3.5 billion sandwich bar market. In terms of the branded coffee bar sector, Pret took the sixth place from the  £1 billion market share. Lastly, Pret has thousands of customers, and has the consumers vote for cleanliness and food quality. Overall the brand started from one small store in the streets of London, and has grown as one of the leading sandwich stores in the UK. Chapter 2 Information Gathering All forms of available media were used by the author to gather ample information for this paper. A thorough contextual analysis was done with all gathered snippets of published materials such as magazines, journals, encyclopedias, newspapers, pamphlets, and books. The author also used the literature found in Pret A Mangers wrapping, wherein they provided recipes for their food in the packaging of their sandwiches. Aside from published materials, the author investigated all available resources in the public domain such as the Internet. The Internet yielded very crucial information, especially for those renowned websites which provided reviews, overviews, and customer narratives regarding Pret A Manger and other sandwich stores in London. The author also used Pret A Mangers official website to provide an accurate representation of the company within this report, since it is important that the company is not misled in this analysis. Other websites were used as long as they provided pertinent information for this paper. Yet the information gathering would be incomplete if the author only used contextual analysis to relieve the history of Pret A Manger. Due to this, the author personally frequented Pret stores in London, in order to observe the attitude and relationship of the serving staff, management, and crew towards customers. This attitude and rapport was compared to the actions and relationships with Subways, since Pret A Manger and Subway are the two leading competitors in the sandwich market. By frequenting the two stores, the author was able to establish the differences in service, as well as what probable threats and disadvantages Pret A Manger is prone to. Along with casual conversations with fellow diners, the author is able to see what should be done in order to ensure that consumers would continue to utilize Pret over other stores. Chapter 3 Analysis Discussion 3.1 PESTLE Analysis A. Political When McDonalds bought 33% of Pret A Mangers stakes, it brought about a huge windfall of investments for Pret A Manger. Since McDonalds is one of the biggest fast food chains worldwide, other people acknowledged McDos interest in Pret as equals to generating more profit. After all, if a powerhouse such as McDonalds would be interested in a little sandwich shop in the United Kingdom, then they might have missed something about that sandwich shop. The simple of act of McDonalds buying a non-controlling stake in the company generated more political power for Pret than never before. A few years after the sale, Pret was able to open at least twenty shops in the United States and Hong Kong. Prets political power could be said to have began in McDonalds interest, and was fueled by the success Pret attained due to its many accomplishment. Throughout the years, the image of Pret A Manger as a leading sandwich retail store is unblemished to this very day. B. Economic The brand Pret A Manger continues to flourish and to supply stable work opportunities in these economically disturbing times. In 1992, six short years after the first store in Victoria was opened, three more shops were opened and the brand continues to grow. The sandwich store Pret a Manger was followed by Itsu, a sushi bar which is renowned in London and the United Kingdom. Ten years after the Itsu was launched, there are more than a dozen Itsu stores established both in New York, United States, and London. Though the brand hit a standstill when they were forced to recall and to call their stores in Japan as losses, even the founders acknowledged that the speed with which they have expanded were too fast for development. Instead of producing service and products which were supposed to be unrivaled anywhere else, the company was intent on building more and more shops in different locations. Because of this, the plan backfired, and they have to gather their remaining assets and convert them to other sources of income. It is also worth mentioning that there are those who believe that once a business has entered the mainstream of the business industry, which is in Manhattan, New York, then that company would be labeled as one in the big league. By having branches in Manhattan, Pret was able to demonstrate to the world its power as a big player in the sandwich industry. C. Socio-Cultural Pret asserts itself as having its own attitude and outlook, as well as image for all consumers. Most of Prets customers are familiar with the Pret attitude, which is an environment friendly service coupled with enthusiastic, over-eager staff. Its identity as a healthy-food provider exceeds all expectations as it obviously embodies this ideal in everyday standards. The food are created fresh daily, all excess would be given to the homeless, and even the packaging is made up of recycled cardboard paper. There are no preservatives at all: only fresh, pure food to be enjoyed by those who enjoy healthy lifestyles. This nature-loving attitude is also emphasized in Pret A Mangers website. Its Sustainability tab mentions how the company aims to provide clean, healthy food for all customers so that all might get the benefits of a healthy lifestyle. Even their delivery cabs conserve energy in the form of using green energy sources during delivery. In-house recycling is highly encouraged, and once a customer walks into the store, he or she will immediately understand what the Prets commitment to nature is all about. D. Technological Like other major companies, Pret has embraced technology and utilized it for their own advancement. Such is the blessing of e-HRM, which enables workers to produce more output in lesser time. With Pret, they have used technology to keep track of their in-house resources, stocks, list of groceries to buy, and other things. The company uses it to check their employee resources, delegations, tasks, and leaves. They log into a system from any Pret store branch, and can check their leave credits, file leaves and offsets, and other personal details. E. Legal Though Prets unyielding commitment to preserving nature goes untarnished, the company is not free of intrigue. There was an incident wherein a former KGB agent was poisoned while dining in an Itsu Restaurant. The branch at Picadilly, London, had to be closed, yet autopsy report and other investigations have proven that the source of poison was not in the store, and the agent contacted the poison before entering the restaurant. Aside from this incident, there are also other reports wherein people filed cases against the sandwich empire, as is inevitable in a popular brand. Yet Pret has faced each one of them, and has managed to keep its slate clear of any negative connotations about the brand. F. Ethical There is no ethical discrimination and other ethical dilemmas involved in Pret A Manger. It is an honest store which aims to provide quality service, and accepts applicants of all people of all races. This as much is mentioned in the portfolio of Pret A Manger, as they welcome applicants from all people, regardless of their ethnic backgrounds, color of their skins, genders, and other factors. 3.2 Business Analysis SWOT Analysis Figure 1 Pret A Manger SWOT Analysis The figure below would determine Pret A Mangers SWOT analysis: A. Strengths  · Established name there are many Pret A Manger stores throughout the United Kingdom. Along with Itsu, these stores are visible, and easily accessible to all potential customers. Also, Pret has twenty-four years of experience as a famed sandwich maker. Their name is synonymous to healthy sandwiches, and they have also established themselves as a major contributor in the sandwich market.  · Many loyal followers there are thousands of loyal customers who rely on Pret to feed them during breaks and snacks. Since they can get food in a speedy manner, most business people would prefer to eat at Prets.  · Aim to be a healthy food chain is unique and is attractive to many people in this golden era of lifestyle awareness, most people are investing in their health. Due to this, Prets healthy and environment-friendly approach to service is greatly embraced by the people. B. Weaknesses  · Too many stores sharing the same items since each store would individually prepare its sandwiches and products for the day, there are instances wherein what a customer might want may not be available in the store. Since there are too many stores sharing the same items, each store lost its unique characteristics to entice new customers.  · Some would say that the prices are too high for a sandwich customers have said that they would prefer if the sandwiches are made cheaper. Then again, with the quality of service, as well as the health benefits given by the store, it is no wonder that the prices are high. C. Opportunities  · Expansion plans in other countries by placing Pret in mainstream competition, the world would be able to understand that Pret is a brand that is clamoring to be known. The quality of their sandwiches and products would precede them.  · Since there are many followers, it would be easier to know what consumers want, and how to retain these wants to keep the customers loyal to Pret. D. Threats  · By entering the mainstream competition in New York and other countries, Pret A Manger has established its force. However, it is open for comparison to other prestigious brands, such as Subway Sandwiches, which are rampant in the United States. Though Pret has twenty stores in Manhattan alone, Subway has dominated the sandwich scheme in the United States, and is available in all states for the customers. Chapter 4 Conclusion and Recommendation As was clearly portrayed in this paper, Pret A Manger is an established, reputable company with many followers throughout the world. Its brand of loving nature and providing healthy food to all consumers makes is stand out in this world wherein fast food is in demand. Pret is able to provide speedy service, without the saturated fat, and cholesterol served by other organizations. Prets strengths could be said to lie in this image and identity. Since people are already sold to the idea of perfect sandwiches which are healthy and delectable, more and more consumers are lining up at Pret stores. Furthermore, since the brand is using recycled paper, and is supporting charities and the poor by providing them with food, and recycling, those who are nature buffs and who feel a deep sense of environmentalism would flock to the stores. The author strongly believes that the threats faced by Pret A Manger could be handled well, since it was already proven before that the company could continue with its production despite losses, as was the case when they lost huge investments in Japan. However, since people at the store were complaining of the prices, there must be a better alternative to selling the sandwiches without lowering the quality. The author recommends that the store conduct sales and other promos in order to entice new customers to try their products. Since it is also a misconception that all Pret products are expensive, they should be able to bring about new customers by showing them that each product is accurately priced. Once new customers would see how much effort, patience, and top quality materials were used in order to give them their orders, they would realize that the prices, once one compares them to other sandwich stores, are not ridiculously expensive. Lastly, throughout the company analysis, it was established how much people appreciate Pret A Manger, as was evident by the number of stores which were made in order to cater to the needs of all citizens. Having Pret littered around the country and the world makes it accessible for all consumers and customers. Once Pret is able to entice new customers, and convince them that their prices are not extravagant, then the author strongly believes that Pret would be able to trump the competition which is in Subway sandwiches. Pret would be able to claim the number one spot as the most dominant contributor in the sandwich market.

The Importance Of Literature Vs. Science :: essays research papers

The Importance of Literature vs. Science   Ã‚  Ã‚  Ã‚  Ã‚  If we lived in a world without literature, learning only the sciences, would we be the same people? Does the human race need literature at all, does it have any worth whatsoever except as entertainment? Do people actually learn from literature? These are all questions that divide the human race into two separate sections, those who believe in the power of literature, and those who see it as impoverished compared to the social sciences in its ability to teach us about ourselves. However we need not be so divided on this issue. Literature is as rich a teacher as science, but merely differs in technique. Literature offers knowledge to those that seek it, gives experience to those who understand it, and pleasure to those that love it. Science on the other hand imparts knowledge, leads to experience, and gives pleasure to the few who love it.   Ã‚  Ã‚  Ã‚  Ã‚  Literature is just as varied and expansive as Science is. There are hundreds of styles, millions of authors, and thousands of languages which make up literature. Instead of different fields, as in science, there are different genres. Literature is often backed up by research or first hand information, but can also be fanciful flights of the imagination. They are similar to the research, observation, and hypothesis found in science. Experiments can be performed in both. A scientist could ask what if, and logically and scientifically follow his what if through. A writer could ask the same and use his imagination, knowledge, and perhaps a little research, to guide his imagination. Literature and Science are similar.   Ã‚  Ã‚  Ã‚  Ã‚  However they differ in some important respects. Science is an exact realm of numbers and averages and measurements. The last time you read a romance novel, were there charts showing the Freudian prediction of the average persons love life? Literature does not have the same kind of exactitude that is offered by Science. But it does offer precision in another way. Literature often is the description of one or a few peoples lives in detail. It is from these detailed â€Å"case studies† as a scientist would call them, that we can learn. It is the argument of science that people are similar and thus scientific averages do have some relevance to humans. Yes people often do share similar characteristics, and behave similarly if coming from the same society. And thus, a detailed insight into one persons' life could give you an insight on the lives of others. In a way Literature allows you to live thousands of lives in a short time, and gain a little experience from each of them.

Ethic In Psychotheraphy “Easily within our reach”

Barnett, J. E. (2008) The ethical practice of psychotherapy: easily within our reach. Journal of Clinical Psychology, 64(5), 569-575. The main purpose of this article is†¦ [State as accurately as possible the author’s purpose (goal, intention, desired outcome) for writing this article] To inform psychotherapists that with all the different strategies an dilemmas they deal with that they have to always go by the APA ethics codes and the state laws an always protect your clients and yourself.The problem to be solved is†¦ [Identify the problem or issue the author is addressing in this article] In everyday life we have ethical dilemma issues, but when you’re in psychotherapists shoes you have to watch how you address these issue. You have to go by the APA ethic codes and the state laws. The point of view of the author is†¦ [Identify the author’s position or point of view in this article; who or what group does he represent?]Psychotherapists can adopt t o several strategies in their efforts to practice ethically, these include positive or aspirational ethics, risk management, and defensive practice. (Barnett, 2007) The information the author provides to support his position is†¦ [How do we know there is a problem? What evidence is there that this problem exists? ] The author J.E Barnett has several different psychotherapists’ case examples such as: â€Å"Informed Consent to Psychotherapy: Protecting the Dignity and Respecting the Autonomy of Patients†; â€Å"Can You Keep a Secret? Confidentiality in Psychotherapy† and other â€Å"Psychotherapy Termination: Clinical and Ethical Responsibilities. To show you these different ethical dilemma issues. The main conclusion[s] in this article are†¦ [Identify the key conclusions or solutions to the problem the author provides in this article] To provide a solid foundation for ethical practice.And how to try not to prevent these dilemmas, how to respond to thes e types of dilemmas and to check the ethic of codes and the laws and to protect you and more importantly your client. If we accept the author’s line of reasoning, the implications are†¦ [What possible or probable consequences does the author’s argument imply for the practice of psychotherapy? ] For psychotherapists to always serve the best interests of every psychotherapists and even more important , the best interests of our clients. Ethic In Psychotheraphy â€Å"Easily within our reach† Barnett, J. E. (2008) The ethical practice of psychotherapy: easily within our reach. Journal of Clinical Psychology, 64(5), 569-575. The main purpose of this article is†¦ [State as accurately as possible the author’s purpose (goal, intention, desired outcome) for writing this article] To inform psychotherapists that with all the different strategies an dilemmas they deal with that they have to always go by the APA ethics codes and the state laws an always protect your clients and yourself.The problem to be solved is†¦ [Identify the problem or issue the author is addressing in this article] In everyday life we have ethical dilemma issues, but when you’re in psychotherapists shoes you have to watch how you address these issue. You have to go by the APA ethic codes and the state laws. The point of view of the author is†¦ [Identify the author’s position or point of view in this article; who or what group does he represent?Psychotherapists can adopt to several strategies in their efforts to practice ethically, these include positive or aspirational ethics, risk management, and defensive practice. (Barnett, 2007) The information the author provides to support his position is†¦ [How do we know there is a problem? What evidence is there that this problem exists? BusinessThe author J.E Barnett has several different psychotherapists’ case examples such as: â€Å"Informed Consent to Psychotherapy: Protecting the Dignity and Respecting the Autonomy of Patients†; â€Å"Can You Keep a Secret? Confidentiality in Psychotherapy† and other â€Å"Psychotherapy Termination: Clinical and Ethical Responsibilities. To show you these different ethical dilemma issues. The main conclusion[s] in this article are†¦ [Identify the key conclusions or solutions to the problem the author provides in this article] To provide a solid foundation for ethical practice.And how to try not to prevent these dilemmas, how to respond to these types of dilemmas and to check the ethic of codes and the laws and to protect you and more importantly your client. If we accept the author’s line of reasoning, the implications are†¦ [What possible or probable consequences does the author’s argument imply for the practice of psychotherapy? ] For psychotherapists to always serve the best interests of every psychotherapists and even more important , the best interests of our clients.

Diabetes Type 1 And Type 2 Essay - 1710 Words

Diabetes is a disease where the body is unable to produce or use insulin effectively. Insulin is needed for proper storage and use of carbohydrates. Without it, blood sugar levels can become too high or too low, resulting in a diabetic emergency. It affects about 7.8% of the population. The incidence of diabetes is known to increase with age. It’s the leading cause of end-stage renal disease in the US, and is the primary cause of blindness and foot and leg amputation. It is known to cause neuropathy in up to 70% of diabetic patients. Individuals with diabetes are twice as likely to develop cardiovascular disease. There are two types of diabetes: Type 1 and Type 2. Type 1 is characterized by the body’s inability to produce insulin. It is caused by autoimmune-mediated destruction of pancreatic beta cells, which are responsible for producing insulin. There appears to be a hereditary link in people with Type 1 diabetes. Other factors have been known to cause Type 1 diabetes such as viral infections, toxins, and other environmental factors. Type 1 diabetes is the rare form, affecting about 10% of the diabetes population. Its onset usually occurs in people less than the age of 20. Type 2 is characterized by the body’s inability to use insulin effectively because of a combination of resistance to insulin as well as an overall decrease production in insulin. There is a genetic predisposition to Type 2 diabetes, but there are several other factors that also put an individual atShow MoreRelatedDiabetes Mellitus Type 1 And Type 21675 Words   |  7 Pagesto The American Diabetes Association, â€Å"Diabetes mellitus is a group of metabolic diseases characterized by hyperglycemia resulting from defects in insulin secretion, insulin action, or both. The chronic hyperglycemia of diabetes is associated with long-term damage, dysfunction, and failure of various organs, especially the eyes, kidneys, nerves, heart, and blood vessels† (p.1). There are two types of diabetes, type 1 and type 2. Insulin management is needed for type 1 diabetes, because it isRead MorePathogenesis of Type 1 and Type 2 Diabetes2348 Words   |  9 Pagesï » ¿Pathogenesis of diabetes type 1 and 2 Introduction After consumption of food, carbohydrates are broken down into glucose in the digestive system which is then absorbed in the blood causing an increase in the blood glucose levels. This rise stimulates the secretion of insulin from the pancreas beta cells which controls the blood glucose levels. Insulin also allows other cells to allow glucose into them by binding on specific cellular receptors thus facilitating the entry of glucose into theRead MoreDifference Between Type 1 Diabetes And Type 2 Diabetes881 Words   |  4 PagesA very important topic is the difference between Type 1 Diabetes and Type 2 Diabetes, as many are unaware of the differentiation. Type 1 Diabetes mellitus is the auto-immune type where there is an autoimmune destruction of the pancreatic ÃŽ ² cells. Pancreatic ÃŽ ² cells are where insulin is produced. Eventually, this auto-immune destruction leads to a total absence of insulin production. It is not until the pancreas is unable to produce sufficient amounts of insulin that manifestations occur. The manifestationsRead MoreDiabetes Mellitus : Type 1, Type 2, And Gestational Diabetes3102 Words   |  13 PagesIntroduction Diabetes Mellitus, also known commonly as diabetes, is a chronic condition in which the body doesn’t produce or misuses insulin in the body. There are different classifications of diabetes: Type 1, Type 2, and gestational diabetes. Type 1 is when the body does not produce any insulin. It is usually diagnosed in children and young adults. Type 2 is when the body doesn’t use insulin properly and can develop in anyone and seen at any age. Both types require strict management whichRead MoreThe Pathophysiology Of Diabetes Mellitus Type 1 And 21496 Words   |  6 PagesThe Pathophysiology of Diabetes Mellitus Type 1 and 2 According to the National Diabetes Statistics Report from The Centers for Disease Control and Prevention in 2012, it revealed that 29.1 million of the American population has diabetes with 1.7 million new diagnoses each year. Diabetes is the seventh leading cause of death in the United States and costs over 176 billion dollars per year. Diabetes mellitus is a metabolic disorder characterized by hyperglycemia due to the dysfunction of the pancreasRead MoreType 1 Or Type 2 Diabetes Mellitus During Pregnancy, Self1477 Words   |  6 PagesType 1 or Type 2 Diabetes Mellitus During Pregnancy, Self Care Caring for yourself during your pregnancy when you have type 1 or type 2 diabetes (diabetes mellitus) means keeping your blood sugar (glucose) under control with a balance of: †¢ Nutrition. †¢ Exercise. †¢ Lifestyle changes. †¢ Insulin and other medicines, if necessary. †¢ Support from your team of health care providers and others. The following information explains what you need to know when managing your diabetes at home duringRead MoreDifferentiating Between Type 1 and 2 Diabetes Mellitus1497 Words   |  6 PagesIntroduction Diabetes Mellitus is a disease of the endocrine system primarily differentiated between type 1 and type 2. Type 1 diabetes occurs when the pancreas is unable to produce insulin and was previously seen in the younger generation which is no longer the case.1 Type 2 diabetes is the more prevalent of the two types and involves elevated blood sugar levels due to the insufficient production of insulin. Risk factors that make an individual higher risk for type 2 diabetes include increasingRead MoreOutline Of A Speech On Diabetes1263 Words   |  6 Pagesknows someone who has diabetes? B. Background Audience Relevance: Diabetes is a disease that now in days is becoming more common to society because of the lifestyle in which many of us eat and how easy and cheap it is to obtain unhealthy fast food. C. Speaker Credibility: my mom has been a diabetic for about 10 years I have learned a lot from personal experiences, doctors’ appointments, and research that I have recently done on the diabetes. D. Thesis: Learning about diabetes will give you a betterRead MoreHigh Incidence Of Early Onset Type 2 Diabetes1613 Words   |  7 PagesThe High Incidence of Early-Onset Type 2 Diabetes Introduction Diabetes is a metabolic body condition in which the pancreas is unable to secrete enough insulin, hence leading to increased levels of blood sugar. Age, genetics, weight and ethnicity are the four main risk factors of Type 2 diabetes. Common symptoms include frequent urination, persistent fatigue, slow healing process for cuts and wounds and blurred vision. Type 2 diabetes affects 1 out of 10 people in America, as research has concludedRead MoreA Feedback Loop Is A Section Of A Control System Inside An Organism Body1289 Words   |  6 Pagessection of a control system inside an organisms body, that can self-correct to then change a section of the control system according to difference between the actual/desired set point. http://www.thefreedictionary.com/feedback+loop There are two types of feedback loops negative and positive, .They are both occur due to the Stimuli. However negative feedback loops operate differently then they do in a positive feedback loop. A negative feedback loop is used to suppress or discontinue the effect of